Towards a critical political marketing agenda?

political marketing: towards market oriented political organizations

political marketing shares many characteristics in common with marketing in the business world. in business marketing , sellers dispatch goods, services, and communications[e.g.advertising] to the market and in return, money [consumer purchases], information [consumer research], and customer loyalty are received. in political campaigns, candidates dispatch promises , favors , policy preferences...

Towards a Critical Neuroscience of Political Theory

In the current academic climate, there is no shortage of discourses proclaiming a veritable neurorevolution: that new insights into the functioning of the human brain will lead not only to novel possibilities of technoscientific intervention, but also to a radical transformation of our sense of what it is to be human in general. More striking still is the enthusiastic appropriation of this new ...

A Proposal for Political Marketing

Political Parties and Political Marketing ‘ Strategies ’

This conceptual paper focuses on political marketing „strategies‟ in the context of major British political parties. There is consideration of the underlying drivers that are encouraging the adoption of the political marketing approach. It is debated whether political parties actually have political marketing „strategies‟. The difference between political marketing and political campaign strate...

Towards a New Agenda

The relevance and continuing existence of industrial relations, as a field of academic study, is facing a number of challenges, particularly in English-speaking countries, as union membership declines, collective bargaining coverage shrinks and the number of strikes wanes each year. yet issues of employment and workplace relations remain significant to economic prosperity and social harmony, pa...